“old poor aesthetic.” The term is a tongue-in-cheek counterpart to laoqianfeng, meaning “old money aesthetic.” In recent years, the old money look, associated with the understated elegance of traditionally wealthy families, has dominated social media. Gen-Z users frequently share photos and videos tagged with the trend, showcasing tailored suits, crisp dress shirts, refined polo shirts and other classic staples.
But a counter-trend has now emerged. Many young people are embracing what they call the “old poor aesthetic,” opting for faded T-shirts, worn jeans, loose vests, slippers and any clothing that is inexpensive, casual and comfortable. For them, following the “old poor aesthetic” does not mean aspiring to a life of poverty. Instead, the trend champions thrift, simplicity and a rejection of consumerism.
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