As Northern Chinese cities were covered in snow, one entrepreneur saw a golden opportunity to make some cash - and move some pickled cabbage.
As Northern Chinese cities were covered in snow, one entrepreneur saw a golden opportunity to make some cash - and move some pickled cabbage. A livestreamer in Harbin, Northeast China’s Heilongjiang Province recently went viral for advertising shipments of snow to people in Southern China on Taobao, China’s biggest online e-commerce platform. For 9.9 yuan (US$1.5) per jin (500 grams), the man said he would also include one kilogram of pickled cabbage, a northern Chinese favorite, with every order. “Though the snow will melt, you’ll keep its soul,” he said. While many praised his clever marketing, most were just interested in the cabbage. He’s not the first vendor to deal in climate-inspired gimmicks. Similar online sales of note include handwritten messages in the snow and bottled fresh air from China’s southern coast.