China’s gaming sector is going through unprecedented development, and some aspiring entrepreneurs are not limited to the domestic market; they are setting their sights on foreign game markets, particularly in the UK, reported the news portal
21st Century Business Herald.
Chinese companies are investing in their UK counterparts. Phil Mansell, CEO of a game company Jagex, which recently received Chinese investment, said this is a win-win situation as the market is provided by the UK and China offers capital, which is a basic step to bridge the game industry between the UK and China. it can be a two way flow if UK companies want to enter the Chinese market in the future.
Insiders in the game sector said it was a good idea to purchase games from Europe where many companies are proving highly innovative in the development of games.